The manufacturers of Nigeria’s leading apple drink, La Casera Apple Drink have announced the launch of a new Under The Crown Consumer Promotion tagged “Refresh & Connect”. The consumer promotion was flagged off on Thursday, October 10th, 2019, at The Sojourner by Genesis Ikeja, Lagos.
The promo is aimed at rewarding the brand’s esteemed consumers and to further strengthen the existing bond with the consumers while also reinforcing its brand positioning as a major player in the CSD category.
L-R: Group Marketing Director, The La Casera Company (TLCC), Mr Emmanuel Agu; Head, Federal Competition and Consumer Protection Commission Lagos Office, Mrs Susie Onwuka; Managing Director TLCC, Mr. Chinedum Okereke; and Group Portfolio Marketing Manager TLCC, Mr Onyeka Okoli at the media launch of La Casera Refresh and Connect Promo in Lagos.
Flagging off the consumer promotion at the well-attended event, the Managing Director of The La Casera Company (TLCC), Chinedum Okereke, in his keynote address explained that the La Casera Refresh and Connect consumer promo is an expression of appreciation to consumers who have remained loyal and committed to the brand over the years.
According to Okereke he said
“We are in business because our teeming consumers have chosen to remain loyal and committed to our brand, the La Casera Apple drink, which has been in the market for almost two decades. Consumer loyalty is a prerequisite for success in the highly competitive CSD segment in Nigeria, and one of the ways to appreciate that loyalty is by giving back to the consumers in a creative and exciting way.” He stressed further that the “Refresh and Connect promo” was based on deep insight which reveals that the average Nigerian relish staying refreshed and connected to loved ones, hence the promo idea.
While explaining the idea behind the consumer promotion, the Group Marketing Director, The La Casera Company (TLCC), Emmanuel Agu expressed optimism at the excitement the promo will generate among consumers across the country. He said
“with the La Casera “Refresh and Connect Consumer promo”, the brand is set to further connect with consumers by encouraging them to partake in the promo and win big. Various prizes to be won include Smart TVs, Smart Watches, Laptops, Mobile phones, Bluetooth Headsets, La Casera products and airtime worth millions of naira are all up for grabs.
He stated that the promo crowns for the La Casera Apple Drink have been specifically designed and come in Yellow as against the regular Blue color. Consumers should purchase La Casera promotional bottles in 35cL, 50cL or 60cL with a yellow cover to participate in the promo.
Speaking on the mechanics of the promo, the Group Portfolio Marketing Manager, The La Casera Company (TLCC), Onyeka Okoli, said,
“Consumers are required to look under the bottle cap and text the 8 digits unique code under the cap via SMS to 20055 or via WhatsApp to 09034509330 to win airtime and also qualify to participate in the monthly draws to win other fantastic prizes. He reiterated that consumers who participate up to 10 times each month will qualify and be entered into the Monthly Grand Draw where various prizes will be won. 6 Grand Draws would be held throughout the duration of promo at different locations.
The promo which will run from October 1st to December 31st, 2019 is an avenue for every consumer to enjoy a refreshing bottle of La Casera Apple drink with natural apple taste and also win big.
I have try up to four 4 they did enter the error message I get is that the pin is incorrect but the pin are still vaild
Hello Abraham, please send us a message on facebook – https://www.facebook.com/LaCaseraPlc/ – with your code, phone number and a screenshot of your entry.
Please how to I send the code I get from the bottle cap I have sent severally it keeps telling me I sent the code incorrectly
Hello Wale, please send us a message on facebook – https://www.facebook.com/LaCaseraPlc/ – with your code, phone number and a screenshot of your entry.
I entered the PIN via the code by the feedback was that it’s invalid not sent I should try again…I later used the WhatsApp number buh I didn’t get any airtime…I war only directed here
Hello Daniel, please send the response you received to our facebook inbox for further assistance – https://www.facebook.com/LaCaseraPlc/inbox/?mailbox_id=1332846036743957&selected_item_id=100000637506638
I sent the code via 20055 buh I wasn’t sent…I later used the WhatsApp number but still didn’t get the airtime instead I was directed here
I sent the promo code on whatapp and the20055 but showing invalid hope this promo of a thing is not a scam.
Hello Funsho, please send the response you received to our facebook inbox for further assistance – https://www.facebook.com/LaCaseraPlc/inbox/?mailbox_id=1332846036743957&selected_item_id=100000637506638
Everything went right with exception of my airtime reward,why?
Hello Matthew, please send us a message on facebook inbox for further assistance – https://www.facebook.com/LaCaseraPlc/inbox/
I was actually rewarded with airtime…so wats next
Congratulations Idoko. Keep drinking for chance to win more! 10 entries monthly qualifies you for the monthly raffle draw.
What about my credit. Sent the number but didn’t get a reply
Hello Theodora, thank you for participating. Please send us a message on facebook inbox for further assistance – https://www.facebook.com/LaCaseraPlc/inbox/
Hello, please if someone qualify for the grand draw but for a reason or the other couldn’t show up.
Does that disqualify them from winning any prize?
Hello Chibueze, it is advisable that you are present at the raffle draw. If you win and we are unable to verify your phone number, you might be disqualified. Thank you.
I didn’t get my credit
Hello Yusuf, please send us an inbox message on Facebook for better assistance.