Tuesday, 09, Feb, 2016

Brand La Casera



Upholding its ‘Trail Blazer’ status in the Nigerian Carbonated Soft Drink (CSD) market, The La Casera Company PLC unveiled a first-of-its-kind FLOATING BOTTLE as part of its innovative outdoor media for the brand.

The new FLOATING BOTTLE for La Casera Apple was deployed into the Lagos waterways along the Falomo Bridge Victoria Island. The bottle is a larger than life replica of the new ‘Ice Feel’ Bottle for the brand. Consumers were given the chance to participate in special Radio Phone-in programs on various Radio stations where they were asked how many La Casera Apple bottles they thought would fill up the Floating Bottle. At the end of the program, Onyejegbu Chigozie and Daniel Nwachukwu emerged as winners and were each presented with Apple I-pads.





The management of The La Casera Company PLC, makers of La Casera made good their promise when the new brand ambassador-Miss La Casera was formally presented with a brand new 2012 KIA Rio and a cash prize of One Million Naira by the COO, Mr. Prahlad Gangadharan. The current Miss La Casera is the first to get a car as a prize, along with the cash which was done as part of the year-long celebration of La Casera’s 10th Anniversary.

The newly crowned La Casera Queen, Antoinette Igebu who was visibly elated at the event expressed enthusiasm on being the face of the La Casera brand. ”I am very elated and proud to be Miss La Casera 2012 and I hope to have a very impactful reign”.











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