Background

Lagos State Tree planting campaign exercise was inaugurated in 2008 with the aim to plant One million trees within ten years for provision of shades, improve the surroundings, reduce pollution level, lower energy cost, wind breaks around premises, beautification of landscapes, reduction of urban heat island (UHI) effect, increase biodiversity and improving air quality through absorption of odours.
In 8 years, It’s gratifying to note that over Five million trees have been planted since it inauguration.

 

Objective

To ensure a healthy environment for promoting the welfare of the citizenry, maintain biodiversity conservation and ensure sustainable social, economic and physical environment.

 

Activity Summary

This event holds annually and is the most reliable and cheapest means of combating the effect of Global warming and climate change. This year’s tree planting day event is a clarion call, aptly themed’ LEND A HAND TO SAVE TREES” which was attended by the Lagos State Environmental Protection Agency CEO, the Lagos State Governor’s representatives, a representative of the Commissioner of Environment and other beverage company representatives.

Total Foot falls: 50; Total Branding Space: 250(Sq ft); Total free sampling: 22 Cases

 

Key Points

  • Turnout was quite commendable.
  • The sponsor were elated to use The La Casera Company premises to hold this year’s event.
  • It was a great platform to interact with LASEPA on the importance of tree planting.
  • A platform to re create awareness of our products.

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